The best way to market your HVAC business online is to stay active on social media platforms. Most people use social media, so having a presence is critical for any business, big or small. Social media can be used to your advantage to increase brand awareness and generate leads. However, it is important to understand which platforms your customers use before getting involved.
One way to minimize wear and tear on your HVAC is to schedule regular inspections. These inspections will provide an indication of potential problems. Oftentimes, unusual noises or other problems in your HVAC will signal that a professional cleaning or lubrication is needed. Additionally, regular inspections of your HVAC will give you a better understanding of how effective your unit is.
It is also important to invest in training for employees. The HVAC industry is a rapidly-changing industry, with new technologies and standards being introduced all the time. If you want to stay competitive, it is important to invest in training and certifications. Proper care of your HVAC equipment will lower your expenses and increase the uptime of your system.
A meter can give you a general idea of your energy consumption, but it will not give you an indication of HVAC system problems. Sub-metering, which measures electrical usage and identifies peak demands, is an important component of operational efficiency. The data can also be used to set critical alarms.